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Complete information on the processing of personal data pursuant to art. 13-14 of EU Regulation 2016/679 (GDPR)


As Data Subject (Website User or Visitor), Legislative Decree no. 196/2003 ("Data Protection Code" - hereinafter referred to as "Code") and the EU code and regulation 2016/679 (henceforth “GDPR”, for conciseness), provide for the protection of your Personal Data processing. This disclosure is provided in accordance with article 13 of the Code as well as with articles 13, paragraph 1  and article 14,  paragraph 1 of the GDPR.

However, the information is not provided for any sites that may be consulted through the links on the site.

Data Controller 

The Data Processing Controller is DeZhuang Europe S.r.l., with registered office in Via Paolo Da Cannobio 9, 20122 Milano, Italy, Company and VAT Number no. 10898430961, N. REA MI – 2564823, Pec, e-mail

Contact us whenever you want, we will be happy to answer all your questions.


Legal basis of the processing

The legal basis for the processing of your personal data is:

- the sales contract, in case you decide to purchase a product;

- consent of handling if you decide to register on our site without completing a purchase.

Remember that you can always revoke your consent through a specific request to the Data Controller at the email:


Types of Data Processed 

Common data:

All common data provided by you in the use of the site's services will be processed, such as, for example, name, surname, e-mail address and any other personal data that you should provide us.


Browsing data:

During their ordinary course of operation, the IT systems and software procedures required to run the website acquire certain Personal Data, whose transmission is implicit in the use of Internet communication protocols, some of which will be acquired automatically, while others only with your consent. Specifically, the data collected by browsing the website are as follows:

  • Internet protocol (IP) address;

  • date and time of visit;

  • browser used;

  • Uniform Resource Identifier (URI ) ;

  • cookies


Among the browsing data there are also "Cookies", small files that the site, or a third party site, sends to the interested party's terminal where they are stored before being re-transmitted to the same sites when necessary. The site uses the following types of cookies:

Technical cookies: these are anonymous cookies whose acquisition is necessary to allow the interested party to browse the site and use all its features. Their presence also makes it possible to make browsing and use of the web faster, because for example they intervene to facilitate certain procedures when making online purchases, when authenticating in restricted access areas or when a website automatically recognizes the favourite language of the user.


Specifically, the technical cookies used are:

  • Functionality or preference cookies (those that allow website to store the user's site preferences and choices made by the user on the site including username, region, and language)

  • Navigation cookies (those that guarantee normal navigation and use of the website)

Technical cookies will be made available for automatic cancellation by the browser in the manner provided by the same.

Profiling cookies: these are non-anonymous cookies whose acquisition is necessary to register the activity carried out by the user on the website in order to collect information on the timing of the website query, on the choices made and, in general, on the behavior while browsing. Specifically, profiling cookies provided by the following services are used. Please refer to the respective privacy policies for the related information:

Google analytics:


Social network

The website is equipped with plug-ins for the social networks Facebook, Instagram, LinkedIn, Youtube, Twitter and Tik Tok. Any cookies may be activated if provided by the social network and only when the interested party voluntarily decides to use these plug-ins or if he has logged into the social network before browsing the site and the session is still active.


For the processing of data collected by social networks, please refer to the respective privacy policies:

  • - Facebook:

  • - Instagram:

  • - LinkedIn:

  • - YouTube:

  • - Twitter:

  • - Tik Tok:


Purpose of the treatment

The collected data will be used for the following purposes:

  • enable us to fulfill the contract;

  • perform statistical analyzes anonymously;

  • in defense of our rights.



We inform you that some of the data you provide will be subject to profiling or the analysis of the social composition of consumers based on age, sex, country of origin, profession, consumption habits, etc.

Profiling provides that the datas you released to us will be processed, in order to create groups of consumers divided by market segments on the basis of a minimum set of elements (e.g. gender, country of origin), up to more advanced profiles based on preferences , online behavior and previous purchases. This activity has a dual purpose: to allow us to develop services with characteristics in line with your needs and to allow us to send you advertising communications as close as possible to your needs.


Nature of the provision

The provision of your personal data is optional, if you do not want to provide them you can still use the site and some of its features.


Retention period of personal data

Your personal data will be kept for the time necessary for the purposes pursued and to comply with the legal obligations incumbent on us. We would like to clarify that the storage time has been established with criteria.

- Common data: 10 years from conferment.

Place of treatment

Your personal data are processed at our office, but could also be transferred for technical purposes to other subjects.


Processing methods

Data processing takes place with the aid of electronic tools. The data provided and other data communicated and referable to third parties will be:

processed lawfully and fairly;

collected and recorded for specific, explicit and legitimate purposes, and used in other processing operations in terms compatible with these purposes;

correct or, in any case, corresponding to the information provided to us;

relevant, complete and not excessive in relation to the purposes for which they are collected or subsequently processed;

kept in a form that allows the identification of the data subject for a period of time not exceeding that necessary for the purposes for which they were collected or subsequently processed.


Communication of personal data

The personal data you have provided to us may be disclosed exclusively to qualified third parties, if necessary appointed as data processors, and only if necessary for the performance of the services requested or to fulfill legal obligations, with a guarantee of protection of your rights. and in compliance with the European Regulation and the Privacy Code.

We may also have to communicate your data to comply with legal or regulatory provisions.

In particular, your data may be disclosed to the following categories of people:

  • persons, bodies or authorities to whom the communication of your personal data is mandatory by virtue of legal provisions or regulations;

  • persons, companies or professional firms that provide assistance and advice to the Data Controller in accounting, administrative, tax, fiscal, legal matters;

  • people, companies or professional firms that provide instrumental and / or necessary activities for the provision of the Services provided through the Site;

  • natural persons authorized by DeZhuang Europe s.r.l who are committed to confidentiality or have an adequate legal obligation of confidentiality (e.g. employees and collaborators);

  • Group companies or our Partners.


Dissemination of personal data

Your personal data will not be disseminated in any way.


Transfer of data abroad

The data you provide us will not be transferred abroad.

We inform you that your use of the social plugins provided by Facebook, LinkedIn, Instagram, Youtube, Twitter and Tik Tok itself will involve the sharing of some data collected with the respective supplier companies, of which we invite you to consult the information.


Rights of the interested party

We remind you that you have the right at any time to:

  • ask us for confirmation as to whether or not personal data referable to you is being processed and, if so, and obtain access to such data, as well as all information relating to the processing;

  • receive a copy of the personal data being processed;

  • rectify inaccurate data or integrate incomplete data;

  • request the cancellation of personal data concerning you, where the conditions are met;

  • request the limitation of the processing of your personal data, where the conditions are met;

  • request and obtain - in the hypothesis in which the legal basis of the processing is consent, and the same is carried out by automated means - personal data in a structured and readable format by automatic device, also in order to communicate such data to another owner of the treatment (so-called right to the portability of personal data);

  • object at any time to the processing of personal data in the event of particular situations;

  • withdraw consent to the processing of data at any time, limited to the cases in which the processing is based on consent for one or more specific purposes. The treatment carried out prior to the revocation of the consent retains, however, its lawfulness.


Requests should be addressed to the Data Controller, the company DeZhuang Europe s.r.l., with registered office in Via Paolo Da Cannobio 9, 20122 Milan, Italy, VAT number: 10898430961, REA MI - 2564823, Pec, e-mail

Contact us whenever you want, we will be happy to answer all your questions.




Right of Complaint to the Guarantor Authority

Finally, we remind you that you always have the right to lodge a complaint with the Guarantor Authority for the protection of personal data.